Modular Accelerator
ANNOUNCING: FALL 2019 ONLINE COURSE
Brand Building for Technical Founders
Modular Accelerator is a fast-paced program to help founders quickly activate around core go-to-market capabilities. It is based on Modular’s deep expertise building and launching scalable, effective marketing for early stage B2B and B2C startups.
What Makes a Strong Brand, and Why Technical Founders Get it Wrong
Workshops & sessions
- How to create a product-informed brand that becomes your competitive advantage
- Finding and engaging with your customers
- Why positioning is so important to drive sales—and improve your valuation
- Signaling: messaging beyond written branding
- How to use your brand for press attention (guest speaker)
- Content marketing for early stage startups (guest speaker)
- Putting it all together (brand checklist & next steps)
Requirements
The accelerator is open to pre-seed and early stage startups focusing on consumers and enterprise and across all industries Requirements to participate include the following:
- Must have a launched product with early signs of traction
- Must be able to join 2 hour video calls and dedicate 5-7 hrs/week working on your brand with your team, independently, and with your fellow accelerator cohort
- Must be able to quickly set up and iterate on landing pages, experiment with paid advertising, or maintain other test-and-learn methods to validate assumptions
Benefits
Quick, power-packed program
Master the foundation of building a great brand in as little time as possible // but get out there and use it right away
Technical approach
Product-driven, no-fluff methodology from experts who speak tech
Expert-led content
Learn from CMOs and founders who have built respected industry brands from the ground up
Select cohort of smart founders
Meet startups at your same stage of growth but from different industries to provide perspective and build a trusted, lateral network
Iterative process, useful feedback
Test, learn, and refine your product and startup brand through peer and mentor workshops