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Modular Accelerator


Brand Building for Technical Founders

Modular Accelerator is a fast-paced program to help founders quickly activate around core go-to-market capabilities. It is based on Modular’s deep expertise building and launching scalable, effective marketing for early stage B2B and B2C startups.

What Makes a Strong Brand, and Why Technical Founders Get it Wrong

Workshops & sessions

  • How to create a product-informed brand that becomes your competitive advantage
  • Finding and engaging with your customers 
  • Why positioning is so important to drive sales—and improve your valuation
  • Signaling: messaging beyond written branding
  • How to use your brand for press attention (guest speaker)
  • Content marketing for early stage startups (guest speaker)
  • Putting it all together (brand checklist & next steps)


The accelerator is open to pre-seed and early stage startups focusing on consumers and enterprise and across all industries Requirements to participate include the following:
  • Must have a launched product with early signs of traction  
  • Must be able to join 2 hour video calls and dedicate 5-7 hrs/week working on your brand with your team, independently, and with your fellow accelerator cohort 
  • Must be able to quickly set up and iterate on landing pages, experiment with paid advertising, or maintain other test-and-learn methods to validate assumptions


Quick, power-packed program

Master the foundation of building a great brand in as little time as possible // but get out there and use it right away

Technical approach

Product-driven, no-fluff methodology from experts who speak tech

Expert-led content

Learn from CMOs and founders who have built respected industry brands from the ground up

Select cohort of smart founders

Meet startups at your same stage of growth but from different industries to provide perspective and build a trusted, lateral network

Iterative process, useful feedback

Test, learn, and refine your product and startup brand through peer and mentor workshops

Building a strong brand is the foundation for every successful company, from acquiring more customers to improving its valuation. Work with the best in the industry to see how it’s done.

Next program start date: October 15, 2019

Sign up to join now

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