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San Francisco
180 Sansome Street
San Francisco, CA 94104

New York
45 E. 20th Street, Penthouse
New York, NY 10003

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WHY MODULAR?

 

We are not an agency or outsourced firm. We are an integrated marketing partner.

Our team scales up or down in service of your company’s fast-changing needs. We dive deep into your product and brand to create strategies with resonance and implementation that works on every channel and at every customer touchpoint.

Our approach to marketing

The path to sustainable growth.

From brand and content development to strategy and implementation of core marketing functions, we offer scalable growth-focused solutions to help B2B and B2C companies solve the challenges of growth and scalability.

 

The Modular way

InterimCMO Approach Strategy and execution

Translate the complex to the adopted.

Product positioning and brand architecture to communicate value, articulate important features, and create stickiness.

  • Competitive Landscape/Analysis
  • Visual identity and guidelines
  • Brand architecture
  • Pitchbuilding and fundraising

Drive traffic and customers.

Expertly produced and distributed video, visual, and written content through a smart channel strategy.

  • Acquisition content
  • Funnel strategy
  • Drive traffic
InterimCMO Approach Covering the gap
InterimCMO Approach Masters of process

Sell into businesses and close partnerships.

Collateral and processes for your team to go to market and directly improve your bottom line.

  • Sales collateral
  • Partnership development materials
  • Tutorials, demos, and webinars

Onboard and retain.

Post-sale adoption and nurture campaigns to keep customers for life and develop automatable systems.

  • Onboarding
  • Retention automation
  • Customer feedback
InterimCMO Approach Growth experts

Our Process.

No BS, just results.

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Strategic Plan.

We create a lightweight strategic plan customized to your most urgent growth needs.

Establish Targets.

We set up channels and establish targets to orient our marketing efforts.

Performance Data.

We get started right away, and obsess over performance data to help us know how to iterate.

Growth Roadmap.

We create a growth roadmap based on our early findings to guide your team’s future implementation or to inform our next cycle of work together.

Capabilities snapshot

Our team is set up to align with the following:

Marketing functions

  • Executive leadership and CMO guidance
  • Product launch and go-to-market strategy
  • Demand and lead generation
  • Revenue marketing and sales enablement
  • Organic and paid social, SEO, and SEM
  • Email, chatbot, and text marketing
  • Performance marketing
  • Content strategy
  • Fundraising, pitching, and acquisitions support

Content production

  • Video and visual stories
  • Articles
  • Technical whitepapers and product briefs
  • Tutorials, demos, and webinars
  • Kickstarter campaigns

Megan is a keen analytical and strategic thinker. She helped craft AOL Partner Studio’s go-to-market story around data, and was instrumental in defining how we use data to inform content strategy for branded, native, and editorial content today. Megan is crazy smart, personable, patient and collaborative.”

Trevor Yeats, Marketing Director
AOL

A productive and rewarding experience… commitment to high quality, clarity in communication and savvy leadership skills.”

Caitlin Crawford, Director of Digital Marketing
Live Nation Entertainment

The Offering.

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