Content Marketing for Startups: Why You Shouldn’t Look at Fortune 500s for Guidance “Content marketing” has become a major buzzword in the last 10 years. Everyone defines content marketing differently and it isn’t a one-size-fits-all approach, making it difficult for small

In my work mentoring and advising hundreds of startups, I’ve seen countless founders building their businesses backwards. They put marketing on hold until the next big milestone — an upcoming product launch, a new version release, a certain sales benchmark, a big

PexelsDo you love the work you do? Are you happy at your job? In 2016, barely half of the American workforce reported that they were satisfied with their jobs. It sounds dismal, but that’s actually the highest job satisfaction rating

Let’s face it, most startup founders are under pressure, overworked, and stretched too thin to manage marketing effectively. Thought leadership has become something of a content holy grail, but no one has the time to compose wordy blog posts designed

At InterimCMO, we meet with a lot of startup founders who talk about their product in terms of what it does. They’ve needed to focus on the fundamentals of their product so much during its development that they only know

PR is an expensive venture for any company, but it’s especially painful for startups who don’t have an extensive marketing budget. Enlisting the services of a PR firm can put a big dent in your marketing budget. Despite that, many

Content marketing can be overwhelming for startups. But it doesn’t have to be. There are a hundred ways to reach your customers, but when content marketing needs to be at the crux of it, there are a few simple ways to

Today’s CMO must be data-driven. We all know by now that as marketing become an increasingly digital endeavor, the creative elements that drive the field must be guided by facts, metrics, and statistics if they are to lead to real

A while back I worked with a European startup whose founder and CEO was used to getting by on his good looks and charm. Searching for ways to get press coverage, he thought Marie Claire had the right audience, so

La industria de medios es volátil y al mismo tiempo está atascada en la tradición, así que si estás intentando obtener una mención o algo más para tu producto o startup, necesitas entender las restricciones y atravesar las puertas correctas.