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San Francisco
180 Sansome Street
San Francisco, CA 94104

New York
45 E. 20th Street, Penthouse
New York, NY 10003

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WHY MODULAR?

We are not an agency or outsourced firm. We are an integrated marketing partner.

Our team scales up or down in service of your company’s fast-changing needs. We dive deep into your product and brand to create strategies with resonance and implementation that works on every channel and at every customer touchpoint.

High-growth companies have historically had only 3 paths to getting the marketing resources they need into place:

Building out a full-time, in-house team

Pros: A FT long-term team deeply understands the product and have a holistic view of where the company is heading
Cons: Many startups don’t have the resources to hire and manage a robust marketing team until they mature, or it takes them half a year to find the right people

Working with agencies:


Pros: Agencies can shorten the road to finding resources and provide much-needed expertise
Cons: Agencies often don’t deeply understand technology startups or may be too mired in their own bureaucracy to work at a high-growth company’s pace

Hiring contractors or freelancers:


Pros: Freelancers can be an affordable bridge marketing solution for a high-growth company
Cons: Reliable, high quality freelancers may be hard to find and vet, and since they don’t have a global view of the company’s growth initiatives, the value they bring may be limited

Each of these has a reason to exist, but sometimes an accelerated approach is needed.

Technical founders need go-to-market partners.


We plug into your existing team to augment your growth capabilities through:
– Paid acquisition and performance marketing
– Retention and engagement marketing
– B2C and B2B content production (video, articles…)
– Sales enablement materials

Approach

We integrate into fast-moving teams, for as little or long as needed, to build out or permanently manage important marketing functions that move the needle.

Modular and impact-driven

We’re autonomous experts who like to move fast, remove barriers, and focus on real business impact.

Augmented by analytics

We test and iterate along the way, tracking and measuring what’s working to validate our channels and approach.

Systems-obsessed

We’re operationally-oriented to develop lean, effective, and repeatable processes and implement the tool stack that make sense for your stage of growth.

Distributed and integrated

We’re a 100% distributed company which allows us to be mobile and forces us to excel at communication and master connection.

We are Modular, an acceleration team that works with companies for as little or long as they need to build out or permanently manage important marketing functions within their company to create lasting growth.

Our Process

No BS, just results

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Strategic Plan

We create a lightweight strategic plan customized to your most urgent growth needs.

Establish Targets

We set up channels and establish targets to orient our marketing efforts.

Performance Data

We get started right away, and obsess over performance data to help us know how to iterate.

Growth Roadmap

We create a growth roadmap based on our early findings to guide your team’s future implementation or to inform our next cycle of work together.

Capabilities snapshot

Our team is set up to align with the following:

Core marketing functions

  • Interim marketing leadership and team-building
  • Go-to-market strategy and product launch
  • Email, CRM, marketing automation
  • Text, newsletter, chatbot marketing
  • Seo & SEM, organic & paid social media
  • E-commerce store optimization & review management
  • Demand gen/lead gen
  • Campaign planning and implementation

Creative & technical support

  • Video production
  • Visual identity
  • Design and UX
  • Analytics and reporting

Megan is a keen analytical and strategic thinker. She helped craft AOL Partner Studio’s go-to-market story around data, and was instrumental in defining how we use data to inform content strategy for branded, native, and editorial content today. Megan is crazy smart, personable, patient and collaborative.”

Trevor Yeats, Marketing Director
AOL

A productive and rewarding experience… commitment to high quality, clarity in communication and savvy leadership skills.”

Caitlin Crawford, Director of Digital Marketing
Live Nation Entertainment

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